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Social CRM Strategy (CRM Strategy 102)
Who Is the Social Customer? The social customer consumes information in a different way, and learns about breaking news through Twitter and Facebook, favoring what their network has curated and...
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Strategic Marketing Segmentation & The 6 Consumer Segments
By: Josh Druck Segmenting markets is a foundation for superior business performance. Understanding how buyers’ needs and wants vary is essential in designing effective marketing strategies. Segmenting...
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14 Nice Things You Can Do For Your Customers
By: Ian Lurie I make no promises. But I suspect if you do some of this stuff, your customers will thank you. Or, they won’t notice the stuff that used to make them curse you: Make every page on your...
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Marketing Expert Rob Scott Discusses Successful List Building Techniques
My partner, and marketing expert, Rob Scott, talks list building and how to turn prospects into fans. - Watch the video and grab the Action Guide -
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